Google Adsense - Pay Per Click (CPC) Program Review

Google Adsense


Also known as : Google Adsense ( program used by publishers )
and the ads created by advertisers are called Google Adwords.

:: PROGRAM TYPE ::
PAY PER CLICK ( CPC )

:: PAY PER CLICK PROGRAM COMMENTS ::
They are the biggest pay per click network. With a very huge amount of advertisers bidding for clicks. Some sources claim that they give about 70% of the revenue to the publishers. The main key factor of this network is their keyword relavant ads i.e. Contextual Advertising. Because of this, the ads delivered on your website would be relevant to your pages. Hence, the chances of people clicking those ads increases ( Click Through RAte - CTR ).

:: COMPANY BACKGROUND ::
Google is the biggest search engine site and I dont think any futher introduction to this company is required. You use it daily :-)

:: PROS ::
Higher click through rate
You can create channels for tracking diffrent pages seperately.
Cost Per Click is higher than other networks ( in most cases )
Relevant ads. The ads are not annoying like others.

:: CONS ::
Very very strict rules.
Very bad support. ( Usually the whole support system looks to be automated. )
You lose all your cash if your account is disabled.
Not recommended for those sites who have rivals or very tough competition. Where competitors can easily spam ads. Google ADs can easily get disabled by some other persons spamming. And you lose all your cash.
Google places free ads on your sites.

:: PAYMENT TERM ::
NET 30

:: PAYMENT METHOD ::
Check

:: PUBLISHER CRITERIA ::
Clean and professionally designed.
Free of nudity, pornography, and/or adult content.
Not a personal homepage or a free hosted web page.
Any publisher with a good website and with content can signup.

:: AD NETWORK CONTACT DETAILS ::
adsense-support@google.com

:: RECOMMENDATION ::
YES. ( If you dont have tought competitors / rivals ) Your account can be suspended easily. Read Facts about Google Adsense

:: LINK ::
Google Adsense : Pay Per Click Program


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